Nestle goes into direct marketing in Switzerland

Nestle has created a new brand, “Maison Cailler” as the launching pad for a new form of direct marketing. The campaign will create a new marketing channel that bypasses conventional retailers. Consumers will register online to order a box of Maison Cailler, with five different testing flavors, such as milk, caramel, nut, fruit, vanilla and [...]

America's Regional Sweets

The old adage about being happier than a kid in a candy store holds true, both at home and on the road. For Pittsburgh's Jon H. Prince, it's a Goldenberg's Peanut Chew that brings him back to childhood.

W-SR United Way, Wartburg College promote new database

WAVERLY, Iowa --- Under certain circumstances, whipping up a batch of double chocolate caramel apples, serenading senior citizens and riding a golf cart count as acts of service.

Owners are still mixing up 'The Lab'

It will be not only a coffee shop but a place that will eventually make its own chocolate bars. You'll be able to get a croissant, but it might be flavored with bleu cheese or caramel. You can take your laptop there and work or you can curl up in a chair and settle in for a lengthy conversation with a favorite friend.

The best chocolates to melt your (sweet)heart

If you're shopping for a romantic box of chocolates to give as a Valentine's Day gift, there's good news. Consumer Reports has just found some of the best, at modest prices.